Colleges
Connect with the International Network of Ethical Professional Independent Educational Consultants
Helping over 40,000 students and their families find and afford their right-fit college.
Membership Matters

As members of a volunteer-driven professional association, HECA IECs are committed to ethical practices and access to higher education for all types of students. As a group, they seek to continually develop their knowledge through professional development and college visits. They welcome open communication with college admissions offices and high school counselors.
All independent educational consultants are not equally committed to ethics, education, access, volunteering, and collaborative relationships with colleges and high school counselors. HECA members model all of the behaviors above. We are HECA proud and committed to the betterment of the college counseling industry.
Key Facts about HECA and HECA Members
The Higher Education Consultants Association (HECA) is the only professional association devoted exclusively to the independent college admissions consulting profession.

To be eligible for HECA membership, prospective members must hold a Bachelor’s degree or higher, demonstrate recent experience assisting students with college planning, and make a commitment to upholding HECA’s high professional standards.
HECA's Membership Consists of 1,000+ Educational Consultants
Assisting Families
Assisting more than 40,000 high school seniors with college planning each year.
Actively Seek Reliable Information on Colleges
Seventy-five percent of our members report that they’ve visited 10 or more college campuses in the past year; 32 percent have visited 20 or more campuses in the past year.
Advising Families
Advising families in every region of the United States as well as many other countries.
Highly Educated
Eighty-two percent of our members hold a Master’s degree or higher, and 52 percent have completed or are in the process of completing a post-bachelor’s certificate in college admissions counseling.
Experienced Professionals
Eighty-two percent of HECA members have been independent educational consultants for three years or longer; 55 percent have more than seven years of educational consulting experience.
Committed to Professional Standards and Ethical Behavior
As a requirement of membership, all HECA members must agree to abide by HECA’s Standards and Ethics for Educational Consultants.
HECA Membership Mailing List for Colleges
Contact List Availability
The Membership Contact List is available only to not-for-profit, regionally accredited colleges and universities. If you are not representing a college or university, please look into our Business Partners Program.
Mailing List Updates
The Membership Contact List is updated monthly and includes each current member name, company, city, state, zip code, country, website, and email address. The Membership Contact List is provided to colleges in spreadsheet format.
Community Coordinator Directory
Questions? Concerns? Looking to connect with HECA members in a specific area?
Use our directory to reach out to your local HECA Community Coordinator today.
| State (area) | Contacts |
|---|---|
| Alabama | Chris Holzwarth |
| Alaska | Genevieve Morgan |
| Arizona | Genevieve Morgan |
| Arkansas | Genevieve Morgan |
| California - 680 HECA (East Bay along Interstate 680) | Beth Coyle Susanna Ordway Melissa Masland |
| California - Central California (Sacramento, Fresno, Bakersfield, Central Coast) | Kat Clowes |
| California - Coastal Ventura | Joan Stern |
| California - Greater Los Angeles | Lena Brooks |
| California - Orange County/Long Beach | Lisa Harrison |
| California - San Diego | Linda Dowley |
| California - Silicon Valley | Jeffrey Yoon Margaret Rothe Marge Cortes |
| Colorado | Laura Barr |
| Connecticut - Tri-State (CT, NJ, NY) | Kecia Muller |
| Delaware | Chris Holzwarth |
| District of Columbia - DMV | Kelly Scherr |
| Florida - Mid-Florida | Kelly Riccardo Gerene Keesler |
| Florida - South Florida | Janice Caine Jessica Azout |
| Georgia - GA/TN | Steve Tapper Rose Opengart |
| Hawaii | Suzanne Spradling |
| Idaho | Genevieve Morgan |
| Illinois | Patrick Zylka |
| Indiana | Rod Bugarin Betsy Ellsworth |
| International - Europe | Demetra Tzevelekos Nevena Martinovic |
| International - Ontario, CA | Ron Reed |
| International - Other | Colleen Reed |
| International - West Coast Canada | Kate Van Pernis |
| Iowa | Genevieve Morgan |
| Kansas | Genevieve Morgan |
| Kentucky | Chris Holzwarth |
| Latin American | Marcia Farias |
| Louisana | TBA |
| Maine - Greater Boston/RI | Sue Watcher |
| Maryland - DMV | Kelly Scherr |
| Massachusetts - Greater Boston/RI | Sue Watcher |
| Michigan - Great Lakes | Rod Bugarin Betsy Ellsworth |
| Minnesota | Genevieve Morgan |
| Mississippi | Chris Holzwarth |
| Missouri | Genevieve Morgan |
| Montana | Genevieve Morgan |
| Nebraska | Genevieve Morgan |
| Nevada | Hailee Demott |
| New Hampshire - Greater Boston/RI | Sue Watcher |
| New Jersey - Tri-State (CT, NJ, NY) | Kecia Muller |
| New Mexico | Genevieve Morgan |
| New York - Long Island | Terry Mady-Grove |
| New York - Tri-State (CT, NJ, NY) | Kecia Muller |
| New York - Westchester | Neal Schwartz |
| North Carolina - Charlotte/Western NC/Western SC | Laura Owanesian Kathy Griswold-Fine |
| North Carolina - Triangle/Eastern NC/Eastern SC | Pamela Shelor |
| Ohio - Great Lakes | Rod Bugarin |
| Oklahoma | Genevieve Morgan |
| Oregon | Devon Simpson |
| Pennsylvania | Kecia Muller |
| Rhode Island - Greater Boston/RI | Linda Wegrzyn |
| South Carolina - Charlotte, NC/Western NC/Central NC/Western SC | Laura Owanesian Kathy Griswold-Fine |
| South Carolina - Triangle/Eastern NC/Eastern SC | Pamela Shelor |
| South Dakota | Genevieve Morgan |
| Tennessee - GA/TN | Steve Tapper Rose Opengart |
| Texas | Genevieve Morgan |
| Utah | Genevieve Morgan |
| Vermont | Kecia Muller |
| Virginia - DMV | Kelly Scherr |
| Virginia - Richmond/Tidewater | Malesia "LISA" Fuller |
| Washington | Cathy McMeekan |
| West Virginia | Chris Holzwarth |
| Wisconsin | Colleen Reed |
| Wyoming | Genevieve Morgan |
Member-Only College Campus Tours
HECA members are committed to visiting a wide variety of college campuses each year.
In fact, 75 percent of our members report that they toured 10 or more campuses last year; 32 percent visited 20 or more college campuses in the last year.
Reach this important target market of educational consultants.
Sponsor a tour of your campus for HECA members or let us know about campus visit opportunities for independent consultants.
HECA’s annual Conference includes tours of nearby campuses.
Every year the conference is held in a different area of the country, and this is a great opportunity to get maximum exposure for your school.
Learn More about HECA Member Tours.
Let HECA members get a firsthand look at your college by sponsoring a HECA member campus tour.
To sponsor a HECA member tour of your campus, please contact us.
